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Jeroen Leenarts: Hi, and welcome
to another special edition of
our podcast. I'm sitting here
with Leah model Sonnenschein. I
hope I pronounced that
correctly. Because last name
sounds German, but you're not
actually German. So what's the
deal there?
Lea Marolt Sonnenschein: Yeah,
I, Hi, my name is Leah. I am
originally from Slovenia. So my
first name and my first last
name I both Slovenian. And then
my second last names on in shine
is German. And that's because my
father's side of the family are
Jewish, and they change their
surname to a German word during
the work. Yeah, yeah, there's
Jeroen Leenarts: some,
unfortunately, some benefits
back in the day to do that
actually, with with such
background. So actually,
yesterday when we were recording
this, it's, it was Remembrance
Day in the Netherlands. So a lot
of contemplation going on about
things that happened decades
ago. And unfortunately, those
things are still happening
nowadays in other parts of the
world, still in Europe, and
yeah, horrible. But you live in
the UK, you're from Slovenia,
your company owner, you started
journey, which is destroyed
telling me before we started
recording, take it away, what is
it about
Lea Marolt Sonnenschein: your
journey is your personal career
coach that lives on Slack,
essentially. So it's powered by
AI and some human curation. And
it's basically this nice way for
you to self reflect on your
career, and have better
conversations that your manager
geared specifically towards
people who are in their first
professional decades, mostly
towards engineers who often
don't want to talk to someone
who is a real human coach. So
we've seen a lot of success with
that and also use the slack bots
already.
Jeroen Leenarts: So but it's,
it's it's a thing that you as a
company started eight months
ago, but I recommend eight
months ago wasn't the inception
of the idea. So when did this
whole journey thing start, like
percolating in the back of your
mind?
Lea Marolt Sonnenschein: Yeah,
what journey of journey? Yeah,
so I'll, I'll tell you. So back,
when I was working at a company
in New York, I was an iOS
engineer, and I really wanted to
transition to a product manager.
Because I, we just didn't have a
product manager. And I thought,
you know, why not? Why not have
someone to take the mantle. So I
did a transition, everyone was
supportive. But then I was kind
of plopped into that role with
just no support, like, go do
things. And that ended up having
me feeling a lot of anxiety,
impostor syndrome, burnout.
Because I didn't know what I
could ask, like, how I could
talk to people about this, and
who I should go for, for advice.
So those feelings stuck with me
for a while. And that was a
reason I was kind of switching
between, like, maybe I should go
back to iOS, maybe I should do
back to product. And it went on
for so long that I decided to
get a career coach about a year
and a half ago now. And I spent
a lot of time searching for one
found this awesome lady from San
Francisco, Lindsay. And we spent
three months together and it was
super, super transformational
for me, kind of helped me get
clear on what I wanted to do
more confident in our abilities,
and just know how to make
decisions that were right for me
with a framework that I
developed throughout this
program myself, but it cost me
$4,000. And that's just not a
price that most of us can
afford. And I could see how my
peers at companies like AT
Moulton said startups really,
were feeling similarly like not
really understanding like their
career progression and paths and
wanting more from their
managers, and not really getting
it like wanting to be coached.
But the managers weren't really
helping. And just not having
clarity from their company. So
that, you know, there must be a
better way that we can help
people get the clarity for
themselves and take their
careers into their own hands
instead of relying on other
people to do it for them.
Especially because senior
executives and leaders and
companies often get coaching.
And they're the ones like who
this is reserved for. But that
seems really like wrong. If you
think about it. Like, if you get
coaching at the end of your
career, like you're only gonna
benefit from it like for the
next five years, maybe. But if
you get coaching at the
beginning of your career, like
imagine the potential and the
impact that can have for the
rest of your career path. Yeah,
so essentially, we want to flip
that on its head. And then
whether a bunch of different
iterations of what we're doing,
we're doing some cohort based
stuff We're doing something
focused on mostly like products,
something more for engineers,
something for high schoolers, at
some point even a Sunday for
teachers, and then ended up
landing on a journey, the idea
of like combining almost edtech
plus career coaching in a
program that would send you
these like bite sized activities
and exercises to help you engage
and self reflect in a bunch of
different ways in like, five to
10 minutes a day. So I put
together a program with my
coach, my ex coach Lindsay. And
I had designed a beautiful
mobile app for it, because
mobile apps are my jam, right?
I've been in mobile since 2012.
Really, and been like developing
designing product managing
mobile apps. That's what I know
how to do. So I had a lovely
prototype, and a demo, and we're
sharing this with people, and
they were all excited. And then
I thought to myself, you know,
like, Let's build it. But then
something in the back of my mind
was like, maybe before you
started building this, you
should test out the content of
what you put together. And so
because of that, I decided,
let's test that on Slack.
Because the content was very,
like short. And it was text
based, really like the way that
we were sharing exercises with
people and activities. So
sometimes you answer questions,
sometimes you like do a quiz.
Sometimes you upload things,
sometimes we do like some card
sorting. So it could be done on
Slack, right. And so decided to
do that with the first 15 users.
And then the engagement on Slack
was just so good. People were
coming in like day after day
after day, that it just shocked
me because I know that for
mobile apps, that doesn't
happen, like notifications don't
really work. People don't want
to waste like time with real
estate on mobile apps, unless
it's like super crucial. And I
was like, Okay, this should not
be a mobile app. Unfortunately.
I still want to build a mobile
app for our business at some
point, maybe five years down the
line. But yeah, that's, yeah,
that's a journey of journey.
Jeroen Leenarts: So that's a,
that's a good story that you're
telling there. Because it's
actually based on something that
you've experienced yourself. And
then this flipping things on its
head with the coaching, that's,
I find it interesting that, in a
sense, you're right, because
when is coaching the most
impactful when you have many
years ahead of you to actually
reap the benefits of it. But
looking at journeys, now, eight
months as a company, but how far
along? Is it? And I don't want
to make a joke of how far along
the journey it's journey.
Lea Marolt Sonnenschein: Upon I
wonder, I wonder when I'm gonna
get like, really bored. Far not
yet. But yeah, so originally,
actually, I went entirely low
tech. And what that meant was
that I was the bot. So I had two
accounts on Slack one was me,
Laya. One was me, Coach bot. And
I would message people from the
coach bought account every day
at a certain time to get there,
like exercise and activity, to
test out the content, right, I
didn't want to build anything.
That was my pm hit hat on. And
since then, we've gone through a
couple of pilots. And then I
ended up recruiting a CTO, I
was, you know, not really very
hopeful. I was thinking I'll
have to build this myself. But
ended up just getting a couple
of people to apply that were
really good, actually. And two
candidates came out on top, and
then I decided to go with one
and we've been working for the
past three months together. And
yeah, we actually just launched
the fully automated like Slack,
I bought version this Monday, so
may 2.
Jeroen Leenarts: So what is it
like? Is it a is it a startup in
the sense that it's funded by by
somebody? Or is it grassroots or
what's the what's the what's the
launch plan, actually, because
building a product takes time.
Lea Marolt Sonnenschein: It
does. So right now we're
bootstrapped. And there's a
couple of reasons for that. One
is that if you go racing with
just an idea, people don't
listen. So that's one thing. So
I tried that in November didn't
work. Okay. People said come
back to me when you have
something I was like alright,
let's, let's see what happens.
So we kind of focus mostly on
product and users and getting
our content to be at a really
like high quality. But the idea
with this like launch that we
did to A private beta
essentially, is that it will
prove to be a proof point for us
whether this is worth pursuing
further. So like, are users
engaging? Are they coming back?
Are they having a good
experience all that stuff, and
then use that obviously as
leverage for when we go and
raise our pre seed round, which
will start happening in a couple
of weeks from now.
Jeroen Leenarts: Yeah, so
exciting times. And people
listening to this, where can
they look online to learn a bit
more about this, this journey
thing that you're working on?
Lea Marolt Sonnenschein: Yeah,
so you can go to JRNY dot space.
To check it out. It's a pretty
bare bones website. But if you
submit the form, and you say
that you came from App force
one, or this podcast, and I'll
make sure to take a look and
give you priority access to our
beta.
Jeroen Leenarts: So that
concludes journey as like a
topic because I just wanted to
get it out of the way, because
I'd be looking at your online
presence. And yeah, this is like
at the top of the list. And it's
it looks very interesting. But
you've also been an iOS
developer, and you made switch
from iOS developer to product
manager, and now due to that
switch company owner. But what
got you started in software
development? Back in the day,
because you already mentioned
that you've been doing iOS
developer since 2012?
Lea Marolt Sonnenschein: Yeah. I
will, I'll tell you. Eventually,
I went to college in the US
called Grinnell College. And I
went there and studied computer
science. So that is, number one
reason why I ended up being in
software.
Jeroen Leenarts: If you if you
enter like a college, and it's
and you get the application
form, it's not that you stumble,
and all of a sudden you have
computer science entered as your
subject matter, right?
Lea Marolt Sonnenschein: It's
true, although I was in like a
really like kind of a weird
position. So in the US colleges,
you don't have to pick up major
immediately. So you can kind of
float around. But I was in a
weird position because I was
funded by the Slovenian
government to go there because
it costs like $60,000 a year to
go to college in the US. And,
like one of the conditions of
that scholarship was to choose a
science subject. And so I was
looking at them, and I was like,
Okay, I don't really want I
don't see myself in labs. So I
guess I'll choose Computer
Science. And it seems like
there's prospects in this field.
And this was in 2011, when there
weren't that there wasn't like
such high demand. And like my my
class, my graduating class only
had 10 people in it. It was
super, super small. And then the
years after, were just like,
quadrupling. It was crazy. But
the reason I got into apps in
particular, there because I
entered 2011. And then apps
started 2012 was because someone
in like their third or fourth
year of college, freaked me out
that I will not be able to get a
job. And they're like, You need
to get an internship and you
need to have projects, and you
need to have bla bla bla, to be
able to get a job and I was
like, Oh my god. Okay, I just
started thinking about this now
in my like, first, first and a
half year. And the reason for
that was because our curriculum
was super academic. So we had
very little practical
applications of what we were
doing. So I decided, alright, I
need projects. How can I make
projects? What do I like? And
apps were a cool thing back
then. They were just coming out.
I think it was like iOS six when
this was happening. So it like
we were going from skeuomorphism
to flat that time.
Jeroen Leenarts: Yeah, I still
remember it like the leather
with like the lacing in it. And
then all of a sudden, it was
WWE. Yeah. With the new design
language since all white and
it's all flat. And people were
like, well,
Lea Marolt Sonnenschein: yep,
yep, exactly. And I just got
really interested in it. Because
I was generally like, interested
in design, and like coding and
like doing HTML, CSS. I was
doing some of that before. And
then interactivity and just like
solving people problems
essentially. So I like put
together a group but a couple of
friends and we call ourselves
Grinnell aptiv. And we managed
to get funding from we actually
got the slack handle that was
called like aptiv.slack.com,
which was kind of cool. Because
we got it so early. But yeah, we
got together and decided to like
let's make apps for the college
essentially like so we made this
dining hall app. After which I
read the menu that was going
like what was going to be in the
dining hall. And then we made
one for like events in the
calendar. And basically, we use
this as a way to showcase our
skills to potential employers
later on for internships and
jobs, etc. But then it also
became this like platform where
students were peer mentoring
other students and helping them
learn. And then it became this
bigger thing. And we got funding
for like 150k, to basically run
this project for three years.
And so became a huge part of my
life to like, make apps and help
other people make apps and all
of that stuff. And then that's
how I got my first internships.
And I got like, into WBCs
scholarship twice in a row. And
then ended up writing for a
vendor like, and, yeah, lots of
things happened from there.
Jeroen Leenarts: So that's also
a big switch, right to go from
the technical work, like writing
codes and getting specs and
converting that into working
software. But then to actually
start writing for a winlink,
because they have quite a hard
bar in, in accepting people, as
writers, it's, it's very open to
get involved with them, but then
the selection process that you
need to go through to actually
end up on their blog, and on
their tutorials. That's quite
quite a lot of work, I think,
very worthwhile if you get
through. But once you make that
switch, because writing about
code is a whole different
ballgame, then doing coding
yourself, right?
Lea Marolt Sonnenschein: If it's
true, and I think, like for me
when we're doing this Grinnell
app dev thing, we used a lot of
rays material to create, like
curriculums, essentially, that
we were using. So I'm super
grateful to Ray for writing all
that great stuff. And I ended up
meeting him at a dub dub DC
event. And I told them that I
wanted to like write for them at
some point. And they're like,
Okay, cool. Yeah, come to me.
Sometime later, he was super
nice. He's like a great guy. And
then I started working as an iOS
developer, and turned around
runway in New York. And after
about a year, I felt like I feel
like I, I know enough to start
contributing in some way. And I
reached out to Ray again,
directly, actually, like, hey, I
want to write for you. And then
I had a picture that I took with
him, like at the MWC. And I put
that picture there and said,
like, why I want to write for
them. And like how impactful
it's been for me to do like this
Brunel, aptiv and his
breakthrough, and blah, blah,
blah. So I wrote this, like, big
email. And he wrote me back. And
he was like, you know, we're not
actually accepting people right
now. But I was so impressed with
your email that like, let's do a
try out. We don't have space on
the iOS team. Right now. We do
have space in our article team.
So do you want to try out for
that? And I was like, Sure. So I
tried out for this team that
doesn't exist anymore, where we
wrote articles, more so than
tutorials to start off with. And
then from there, started writing
tutorials and deck editing and
doing books and videos and all
that stuff as well.
Jeroen Leenarts: So Joe, first
piece for Ray Wonderlic, was
actually an article. Do you
still remember the title of that
one?
Lea Marolt Sonnenschein: I don't
know what the title was. But it
was it was actually like an
article slash tutorial, because
it was, how to use how to use
framer to prototype your
animations, and then translate
them more easily into code,
essentially.
Jeroen Leenarts: Yeah, because,
yeah, framer, I, I actually,
it's an Amsterdam based company
initially, I think. One of the
one of the lead developers there
is been involved with Dutch coke
ads as well. So he's not
anymore. But news from home?
Lea Marolt Sonnenschein: Oh,
yeah. I met him somewhere.
Jeroen Leenarts: That's that's
the thing with iOS developers,
you just tend to conferences?
Yeah, we didn't go we didn't go
out for like two years. But
slowly, we're starting again.
Which actually gets me to the
next topic, because I've been
looking online. And I saw that
you're also at a few conferences
yourself as as a mentor, and I
think even as a speaker. So
what, what, like, what outings
do you have planned for the
foreseeable future? In sense of
conferences and defense?
Lea Marolt Sonnenschein: Yeah,
so they're, I got really lucky.
This is all again, coming from
like, I guess when I left and
then re, I started speaking at,
like, my first speaking gig was
with our W DEF CON, which was
this conference. It was like a
tutorial conference, where you
had to, like your talk was an
hour and a half long live
tutorial, which was extremely
scary and we prepared for it for
about a year in advance. Just to
make sure that everything was
the way it was supposed to be.
That kick started so on my
speaking gigs. And now what I've
recently been doing is helping
more people start, like in tech
start to do their own speaking
gig. So I've been doing this
workshop, I guess about, like,
how do how to prepare your first
tech talk, essentially. And I've
given that try swift worlds last
year, and a couple of small
places this year. And I'm doing
one and app builders in two
weeks from now. So may 16, and
17th is when that's happening.
Jeroen Leenarts: Yeah. So and
what's the biggest tip that you
can give somebody who's thinking
about starting public speaking?
Lea Marolt Sonnenschein: Um,
what's the best tip, I think the
best tip is just to stop, like,
stop looking at what other
people have done and thinking to
not do that, because it's been
done already. Because everything
has been done already. So like,
pick whatever you care about,
and whatever you're passionate
about. And your experience into
that topic is what will make it
a great talk. Your perspective,
and that is unique. And that's
what you bring to the table, it
doesn't like the topic really
doesn't matter, you are giving
your own spin to it. And that's
what I tell everyone that I
coach, essentially how to do a
tech talk is that like, that is
the one thing that's unique
about each individual, your
experience with a certain topic,
and no one can take that away
from you. So go with that.
Rather than Chase like some, you
know, fancy fancy new thing, or
fancy new topic for the sake of
it, if you're going to hate it,
like you need to love the topic
that you're doing, because
you're gonna spend so much time
with it. So that's the best tip
like, stop over analyzing the
topic that you're going to
choose, like, put down like 10,
brainstorm 10 things, and then
choose one and commit, just just
choose it commit, you're going
to come up with something great.
If you have good experience or
passion for it. Don't just don't
overthink that. And that's I
think that's where most people
get stuck. It's just like, I
don't know what to talk about.
So if I don't know if you have
show notes or anything like
that, but I can share like the
3030 like brainstorming
questions or ideas that I give
to people in my workshops about
how to start thinking about
their topics,
Jeroen Leenarts: I can I can put
in the link, I guess and see
what people think of that.
Because 30 tips is always very,
very welcome. And because with
people started to talk, what I
noticed with them is that the
hardest thing they're dealing
with is first of all, sort of
like a bit of stage fright. You
know, you're in front of a group
of people you don't know,
secrets is if you're in front of
people you don't know, it's
actually easier than in front of
people you do know, especially
if it's family. And the second
thing is that they have this
idea that there's no place that
would want them. Well, it's
actually yeah, just just go out
to your local meetup and say,
hey, I want to do a talk. And
most likely, they will grab you
by, by by your clothes and track
your stage because they're so
happy that somebody actually
comes up to them and get an idea
for talk. So exactly. So go
ahead, sorry. The
Lea Marolt Sonnenschein: other
thing I wanted to say is that a
lot of the times I think people
are afraid that like whatever
they're going to say everyone
already knows. And that this
bias that we have in our heads
is like what we know, that must
be known by everyone else. But
that's so not true. So like, you
need to constantly keep
reminding yourself that like,
there's at least one person in
the audience who knows less than
you do about this topic, and you
will help them. And there will
always be people who know way
more about the topic than you
have. So like, go and talk to
them after your talk and talk
about your topic like that.
That's what you do. You will
never please everyone, but you
will definitely help a lot of
people somewhat
Jeroen Leenarts: true. So just
to switch gears a little bit.
You went to Grinnell College.
And then you had to choose
something with science. But
before that, what was your
engagement with technology? When
you were back in your home
country?
Lea Marolt Sonnenschein: Yeah, I
Well, you know, there's a public
talk about this, so I'm not
going to be embarrassed to say
it. I played a game called
Neopets. And it was this game
where you had pets online. There
was a forum there were games you
earn points and you bought stuff
for Your pets and you battled
with them. Lots of things.
Basically, you earned avatars
and trophies, etc. But you could
also create, like, pet pages
with HTML and CSS, and do like
Guild and layouts for that. And
that's how I got into like tech
and a little bit of coding. Like
I know, you know, purists will
say, he knows not coding, but
whatever it got me into it. By
basically trying to make
interactive pages for my pets is
how I got into
Jeroen Leenarts: if it's an
intimate technology, I think
that product actually did some
good there. And besides wasting
your time,
Lea Marolt Sonnensc: definitely,
yeah. And it also helped me
learn English really well. So it
was like, a plus.
Jeroen Leenarts: Okay, so that
got you interested in
technology. But was there like a
computer in the in the
household? Or what was the deal
that you were playing on those
machines? Or were you like, the
phone are,
Lea Marolt Sonnenschein: you
know, actually, my grandfather
was a huge tech nerd, and he
would always have the latest
stuff. So he was really into
video. He was really into
computers. So I would always
inherit, like, his laptops, his
computers and have that so we
had internet really early on for
you know, Slovenia. And even
like, up and he's 93 Now, but up
until he was like 85, he would
always have like the latest
iPhone, the latest Mac, iPads
and all that stuff. So I guess
it was him who was like, pushing
the love for like tech and new
things on me. And I was gladly
accepting it.
Jeroen Leenarts: And it may
still clear of mine nowadays.
Lea Marolt Sonnenschein: He's
had dementia for about seven
years. But my grandma caught it
very early on. And so it's like,
very slowly progressing. But
he's definitely kind of checked
out of, you know, the tech tech
world at this point. But ya
know, he's, like, still can take
care of themselves. Like,
generally well aware of what's
going on, but he just sleeps a
lot.
Jeroen Leenarts: Yeah, that's,
that's, that's unfortunately,
what elderly people need to do,
I'm afraid. But because he's
been so instrumental in like
getting you access to
technology. What was his stance
on you actually, going into
technology, becoming a software
developer and being involved
with computers and technology? A
lot?
Lea Marolt Sonnenschein: Yeah, I
think he was generally very
proud. I think he still is
proud. Of like us. He's also
he's a naval engineer by
training. So yeah, I think he
was like, very, very excited
about especially having a girl,
grandchild go into technology
and computer science and all
that stuff. So
Jeroen Leenarts: yeah, it is
true. But also horrible, that
stereotype still exists, even
nowadays. That it's like, not
typical that that females get
into technology. While actually
the best team members I had over
the years, most often they've
been most different compared to
me. So they were like, either
female or they're like, from
some totally different place in
the world with a totally
different background. And it
makes such a big difference for
a team to have like this. Really
the diversity and to just have
different perspective, because
the discussions that you're
having are so different. Also
about
Lea Marolt Sonnenschein: Yeah,
and I think it's like the other
way around, right? If it's just
women, it's also not good. Like,
Jeroen Leenarts: that has some
drawbacks as well.
Lea Marolt Sonnenschein: That
that makes makes an awesome
team.
Jeroen Leenarts: Yeah. Yeah,
that's true. So your grandfather
was very helpful in getting you
access to technology. And then
you got started with these pets,
and then a little bit of HTML.
And then at some point, somebody
in the Slovenian government
thought it was like a good idea
to ship you off to the US, which
was I think it worked out for
you. Then you had to choose
something with signs. You did.
And then you got started as a
software developer through the
through the greenall, Deaf app
deaf thing that you mentioned.
So you had like your, your
resume builders going there
quite strongly, actually. So I
think you might have overreacted
a little bit at that point.
Lea Marolt Sonnenschein: I over
over corrected for how much I
needed to do for sure.
Jeroen Leenarts: And then you
got started working and then you
ended up at a company called
rent runway. And that's I think,
in your career been a very
important place for you because
you made a big switch there,
right?
Lea Marolt Sonnenschein: Yeah,
yeah. I think overall Yeah, went
around and was extremely like
influential on me, not just
because of the switch but also
because the company When I
joined was at this like
interesting stage of growth at
that, like I joined in 2015. No
one really knew about them.
People would ask me, like, when
I said like, oh, we could Rent
the Runway, there was a Project
Runway, which was this TV show
with models and stuff. I was
like, no, no Rent the Runway.
It's a company I promised. So it
was quite small at the time, and
but the mobile team was really
great. But the nice thing, the
really interesting thing about
rental runway, and the reason I
decided to go there, because I
had a, I had an offer from
Microsoft, to like, do a full
time role. But when I was doing
my internship there, and the
entire building, there was one
woman, and all dudes, and they
were nice guys. And I still, you
know, talk to my manager, from
Microsoft for my internship,
great guy. But it was still just
old guys. And I'd rent a runway,
which is a subscription service
for women's clothing. Basically,
there were a lot of women who
were naturally attracted to
working at a company that was
focused on women, as well as the
CEO, like both the co founders
and a lot of things that
creative team, we're all female.
And that was really like
interesting and refreshing for
me to see. And yeah, like, like
the the gender balance of
engineers was pretty good in
terms of male female. So yeah,
that was a it was a really
awesome company to kind of
kickstart my career in and
explore a lot of different
things and then figure out what
was working for me what wasn't
working. But yeah, also make
that bigger career. So
Jeroen Leenarts: yeah, so
because you went into a
restaurant where as an iOS
developer, he got out at the
other side as a product manager.
And that basically set you on
the track of like, what we
discussed, it started, it was
like, some, what's the coaching
also, during those years at
Rennes rumble? Was it later?
Lea Marolt Sonnenschein: Later,
actually, yeah. So after Rent
the Runway, I did some iOS work
still, and then some product as
well. So I was switching between
the two for a while.
Jeroen Leenarts: And with the,
with the work that you were
doing, and trends around where
you became product management,
you mentioned that you had some
some doubts about whether or not
you were on the correct
trajectory, and then you got
coaching and that reaffirmed you
in your in your stance and the
direction you were going at. But
I also noticed is that you've
been? You've been doing racewear
LLC for a couple years as well.
So is that something you do on
the site? Or what's the what's
the idea there?
Lea Marolt Sonnenschein: Razor
is the company that's behind the
way, Evander like,
Jeroen Leenarts: Ah, okay, yeah,
got it. No, yeah, I'm looking at
the logo. You said yes. That's
the array when like, logo
different. Good one. Yeah. But
then you you're freelancing for
them? Of course.
Lea Marolt Sonnenschein: That's
yeah, I even though I am not
like actively iOS developing, I
am still like working with
arrays where raid ended, like,
in a lot of different ways. So
one of the things that we're
currently working on is a really
cool video series about
interviewing for a role release,
like iOS interviews,
essentially. Like full length,
45 minutes long question and
answer to help people prepare
better for interviews.
Jeroen Leenarts: Okay. Yeah,
that's that's also a whole topic
in tech. Yeah. Yeah. It's, it's
weird what you get to deal with
if you're, if you're a
candidate, some companies,
they're like, what's up with
these people that we want to? Do
they actually want to torture
people before they get hired? Or
is it like, supposed to be like,
totally not related to the day
to day work that you will be
doing within the company? Or do
you actually want to have an
honest view on the candidates?
Lea Marolt Sonnenschein: It's
ridiculous. Like I think, you
know, you can the amount of time
that you have to spend preparing
for some interviews, especially
like education companies, but
even some startups is
ridiculous, because like 90% of
the stuff that you're going to
do in the interview, you're
never going to do on your job.
So
Jeroen Leenarts: I've never been
able to compile code that was on
a whiteboard for example. So but
just to get things going again
I'm kind of like seeing what
direction I can take your finger
snaps like reminder for me
because that shows up in my
timeline. Small trick if you
have to do audio snapping
fingers it's very useful so it's
a some stuff that you still want
to like touch upon or other
areas that you think you should
like highlight that a little bit
more or
Lea Marolt Sonnenschein: I think
it's good I don't know Yeah. No,
I like nothing for my end on
what we want more we could have
Hello,
Jeroen Leenarts: okay, then
I'll, then I'll start working
towards something that resembles
a conclusion. It'll take a few
minutes, I guess still. Okay.
Okay, so we talked a bit about
how you got started with
technology and how you made the
switch to being a product
manager. And that amongst those
years you've been freelancing
for for re render lake a lot.
And now you're a company owner,
it's like three completely
different things, I think,
different skill sets that you
need different challenges that
you're facing. So how do you do
that?
Lea Marolt Sonnenschein: I just
have a problem with doing the
same thing for too long, I
think. And maybe it's FOMO, I
don't know. But I am this like
person who really likes learning
new things. And like, of course,
there's a lot of stuff to learn
iOS development, like if you go
and go niche into so many
different frameworks and topics
and whatnot. But I think I feel
like for me, there's always a
threshold of like, okay, I think
I've learned enough so that, you
know, I can learn more if I need
to, not want to try to master
something else. So at that
point, I go and try to do
something else, and jump into a
different thing. And then that
works for a while, and then
again, on a new thing. And I
have to say that probably from
it's been an interesting journey
from like, iOS development is
this. It's very, like you can do
it on your own, you can learn it
on your own, and then product,
you can't really do it on your
own, because you are like,
you're essentially trying to get
other people to come on board,
have your ideas and contribute
to them, and then execute them
because you're not executing on
yourself. So you're like letting
go of control. And then, as a
founder, you can't do anything
on your own. Like everything is
just building relationships, and
like, asking for help from
people who are willing to give
you some time. So I feel like
you're getting you're getting
like more and more and more
ambiguous and what you can
actually do yourself. So like,
this is the first time I'm
reflecting on this, but it's,
yeah, I guess I'm just going
away from the control everything
yourself in a nice bubble, which
felt very comfortable. And then
just like pushing myself to the
extremes of you control like 5%
of what happens?
Jeroen Leenarts: Well, I do hope
that in the end, you you own
more than 5% of the company that
you
Lea Marolt Sonnenschein: were
like, what actually what is the
outcome and what happened?
Jeroen Leenarts: So but what if
journey becomes a success, and
it's like, three years from now,
you had some serious bits with
funding or whatever trade
projects you want to work on?
And then stuff starts to get
boring, what are you going to do
next?
Lea Marolt Sonnenschein: And I
feel like, though, if, if you're
at a company, like there's
never, you can never like if
you're trying to be a CEO, which
I'm like, I don't like falling
without the CEO, I'm trying to
be like, you're if things are
going well, and you're growing,
there's always new things that
you we you need to evolve with
constantly as you're growing.
And so like the EU that you were
a year ago is not enough for the
EU that you need to be a year
from now, to be able to lead
like that kind of a team and
that kind of a company in that
like that kind of a vision and
strategy. So I think this is an
interesting role, because I
think it challenges you over
time, in many different ways. So
it might be it might be the
perfect role to not get bored
with
Jeroen Leenarts: every second
imagine that like the day that
you get, like the first person
on board to really start working
with you. So that's the I guess
that would be the CTO role. And
then at some point, do you
already have people on on the
paycheck? Or is it still loosely
bound group of people that are
still working on getting the
bootstrapping?
Lea Marolt Sonnenschein: That
helped me out with lots of
different things, which are
amazing, but no, we don't have
any payroll.
Jeroen Leenarts: That'll be a
day when that actually happens.
Right?
Lea Marolt Sonnenschein: That
will be that will be a that'll
be a scary and awesome day.
Jeroen Leenarts: I look forward
to seeing you get there because
it seems that you're really
enjoying what you're doing right
now. And that you've really
enjoyed what you did before,
even though there was some some
FOMO and some, some impostor
syndrome, as you mentioned going
on when you made some switches
in your trajectory, but Yeah, I
guess, I think I think we've
pretty much covered everything
that we could talk about right
now. Is there anything that we
missed any any any favorite pets
or like things that like a
strange hobby?
Lea Marolt Sonnenschein: A
strange hobby? Ah, sure. Yeah, I
used to think that I was going
to be a professional pianist.
And from the age of six to 14, I
would spend eight hours a day
practicing the piano.
Jeroen Leenarts: And do you
still play nowadays? Or is it
like a lost skill by now?
Lea Marolt Sonnenschein: I play
sometimes I actually have a
piano in my room that the
audience can't see. But you can.
So yeah, I still play but more
for more for myself, and my
partner,
Jeroen Leenarts: I can imagine
that that's, it's not something
that you actively partake in,
like with an audience, then at
some point, it becomes something
that you do in an in a household
intimate setting that with
people that are very close to
you. And then it's actually
something very special that you
I think you should keep near and
dear to you. Because I think
because if you do something that
much becomes a part of you. And,
and stopping playing piano that
probably would feel like losing
a little bit of yourself by now.
Lea Marolt Sonnensc: Absolutely.
Yeah. It's like, it's like
embedded in my fingers like
something because I just like
will forever stay in my like
muscle memory. I think my mom
thinks that I went into computer
science because I just like
typing. And it was the closest
thing to like a piano
Jeroen Leenarts: well, about
typing any specifics about
keyboards that you're using? Or
is it like any old general
available? device is good
enough?
Lea Marolt Sonnenschein: I
honestly just use the Mac laptop
keyboard, but my partner has
been obsessing with like custom
keyboard design. And he has
created one for me recently that
I haven't started using. It has
the cool Mac layout. So once I
have some time I might invest
into that. Yeah,
Jeroen Leenarts: yeah. Yes.
Let's go easy mode. Let's do a
different layout and like
different feel for the keyboards
and this is for you layer enjoy.
Diving into the defense, I think
I think that's been something
you've been doing over the years
a lot. And I'd say keep on doing
that. And, yeah, I'll make sure
that we link up everything that
we talked about in the show
notes and send me that link for
that 30 tips for getting started
with speaking engagements. And
yeah, I hope to bump into you at
some point at a conference in
Europe, maybe in the US. And we
can then fff an update on how
Germany is is doing and if it's
if it's already, like finished
bootstrapping and now on the
series, or let's just see what
happens
Lea Marolt Sonnenschein: in the
coming Fingers crossed. Yeah.
It's definitely our plan to
Jeroen Leenarts: Elia thanks for
your time and enjoy the rest of
your evening. And hopefully talk
to you soon.
Lea Marolt Sonnenschein: Yeah,
thanks so much for having me.
You have a great evening.