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Jeroen: Hi. And welcome to the
first interview with one of the
speakers of the U.S. Conference
happening in Amsterdam this
November. It's Monica with
Jessica, and she's Where are you
from?
Monika: down from Macedonia.
O'Neill.
Jeroen: That's a nice part of
Europe, actually. And I'm hoping
to visit it someday in some
capacity. just to get things
started, do I was speaking there.
It's going to be one of your
first speaking engagements
outside of Macedonia, right?
Monika: Yes, that's right. It's
going to be one of my biggest
public talks so far. So I'm also
super excited for this
opportunity.
Jeroen: So but any, any concerns
or apprehension or any worries
or what, what, what's your take
on that?
Monika: Well, I'm, as I
mentioned, super excited. So to
be honest, I have quite some
mixed feelings. I really want to
prepare myself well for this
opportunity. But yes, I hope
everything will go great. As
expected.
Jeroen: Well, that's, that's one
thing that I can do for any
speaker at Davos, and that's to
hook you up with my co-host,
Daniel Steinberg, because I just
happen to know that he really
enjoys giving some feedback,
giving some tips, just helping,
uh, aspiring conference speakers
out to to get it right the first
time. So, who knows, Maybe we
can, uh, can hook up with Daniel,
and then we can help you, like,
get even better at, at your
first presentation. Big public
presentation because you've
presented before, because you've
always been busy. In the last
year with a cocoa heads meet up
in Macedonia right?
Monika: Yes, that's right.
Presented there a couple of
times. And because I have we
have really great community in
Macedonia and they're very
supportive. So our plan is so
once I have finished up all the
preparations for my talk talk,
if inside the presentation for
the community, have some
feedback and then hopefully be
prepared
Jeroen: Yeah,
Monika: for
Jeroen: I.
Monika: a bigger audience.
Jeroen: You're going for
Monika: Yeah.
Jeroen: the practice. Makes
perfect approach. That's a good
one, actually, because just
running through your talk,
actually doing it with a life
audience that is supportive and
also hopefully giving some, uh,
some feedback that you can work
with afterwards, that's probably
the best thing that you can do.
And that's actually, I guess one
of the purposes of, of the Cocoa
has meetups as well, right. To
help people do their first talks,
to share experience, share
knowledge, to interact with each
other, to get to know each other,
to be able to network.
Monika: Yes, exactly. We are
aiming for that. We are also
supporting the other people from
the community to speak, to speak,
have some talks and be prepared
for bigger opportunities.
Jeroen: Cool. So, software
development, right. Um, how long
have you been doing that? Like,
uh, as a day job, professionally?
Monika: Almost four years, but
specifically in Eias, I've been
working three years so far
and my main topics are augmented
reality. I have little bit of
experience with enterprise
applications and in the last
couple of months also a mobile
banking application. So it was
quite something right
Jeroen: So. But that's quite a
varied exposure that you're
you're getting across to the iOS
frameworks that are available.
So what kind of company are you
working at right now? Because
you already told me offline that
you were, uh, moving to a next,
uh, employer.
Monika: as well in the last
three years where I actually got
all my experience and this
development and I was working in
etc. I'm actually currently
working there. So we have
multiple services that we
provide that provides banking
services. Also, as I mentioned
in Enterprise, our applications
and we do have customer service.
And yes, as you mentioned, I'm
moving to a new chapter of my
love life. I'm starting from
October in, you know, which is a
company based in Copenhagen. So
I'll also do a relocation
Jeroen: Oh,
Monika: there.
Jeroen: So you're actually
moving to another part of Europe
for your work? I
Monika: Yes,
Jeroen: that
Monika: a colder
Jeroen: and
Monika: one
Jeroen: that. That's new
information. Yeah, it's. It's.
You're moving north quite
significantly compared to
Macedonia. So what is a typical
summer like in Macedonia
temperature wise?
Monika: going up to 45 maximum,
let's
Jeroen: Uh,
Monika: say, on the hottest
Jeroen: ouch.
Monika: days.
Jeroen: That's. That's quite
Monika: Yeah.
Jeroen: warm, actually. I always
had a lot of air conditioning in
Macedonia. Always. It's just
people deal with it.
Monika: Know, we live with air
conditioning throughout winter
and summer.
Jeroen: Yeah. So it's
Monika: We have extreme
temperatures.
Jeroen: also
Monika: You?
Jeroen: in the winter, it's
really cold, actually.
Monika: Yeah. I actually look at
the statistics, and it's even
colder than. Than Copenhagen in
winter.
Jeroen: Mm hmm.
Monika: So it's kind of like,
interesting for me
Jeroen: Uh,
Monika: to
Jeroen: well,
Monika: go somewhere with
different temperatures
Jeroen: I do know that, uh, that
Denmark and Copenhagen is a very
nice place to to, to live, uh,
in Europe. So, uh, looking
forward to hear from you what
your experiences there. Of
course, relocating is never easy.
Um, but you've mentioned you've
been doing software development
for four years. Three of those
have been iOS development. So
that's been a year of software
development that you've been
doing before that. And then
there's something
Monika: as
Jeroen: else that you did before
that probably some studies
related to software development
or. What's your backstory there?
Monika: I've started my
university for a computer
science engineering at 2017. So
as for the second part of my
second year of studies, I have
started with my first experience
in web development, specifically
in Angular, and then I moved to
DOT not so full stack
development. Then. I mean, in
the meantime, I was also
studying taking my courses. So I
also did Erasmus after that
experience. My first experience
of work, I took some break
and afterwards I started new
internship where I was
introduced for it
with us. And since then I'm
working at my current company
Jeroen: So is it correct in my
understanding that of those four
years you've been working
professionally, that first year
was during your studies, or was
it like right after or.
Monika: right after the first
Jeroen: Okay,
Monika: year. So in my second
Jeroen: Yeah.
Monika: year of studies
Jeroen: Okay. So and the, uh,
the education is it was it a
three year program? Four or five
years?
Monika: it's four
Jeroen: Okay.
Monika: years.
Jeroen: Yes, It's a patch.
Bachelor of Master. What is it?
Monika: It's bachelors here in
Macedonia. The programme to
study program at university goes
four plus
Jeroen: Mm
Monika: one,
Jeroen: hmm.
Monika: which is one of my three
Jeroen: Yeah.
Monika: year. Yeah, the
bachelor's
Jeroen: So.
Monika: is for.
Jeroen: But what made you decide
to, um, as a young girl, to get
started with computers and then
actually come to the conclusion?
Let's make. Let's make it my
profession. Let's make, uh,
let's make money doing software
development. That that's like a
big leap that you have to take
right?
Monika: Yes. Well, I've always
been interesting in solving
problems. I loved mathematics. I
still do. So I was introduced
with enough science, computer
science from high school.
Luckily, we had a really good
professor which prepared us, and
that was my first spark of true.
When I was introduced with this
area of science. And since high
school, I knew that I really
wanted to continue my
educational path and computer
science. And I just applied for
a place at this, you know, at
the university where I was
studying. So I never had any
regrets since then.
Jeroen: well, but there are a
few things to unpack what you
just described there, because
mathematics, that's, uh, quite a
specific subject matter to. To
be excited about and to be
interested in. What is it about
mathematics that, um, makes you
happy, that you find enjoyable,
that you give, uh, that that
makes you want to spend some
time and energy on that? Because
mathematics, to me, it was like,
Do I have to do this? Yes. Okay.
Monika: Yeah. So there are few
reasons for the German path. The
dual path. First is that you get
to solve a problem that you
didn't know the solution for at
the beginning, no matter how
complicated it is, you start
from the beginning where you
don't know probably anything and
then step by step you spread
your knowledge and apply it to
the problem solving things. The
second is that there is no pure
definition of how you solve the
problems. So there's always
another approach. There is never
the best approach, which is kind
of like everything in daily life
that we're applying to.
So it's just cohesion of many
things that's don't make me
happier. It's basically I'm
using my brain. Whenever I use
my brain, I feel super empowered
to do many other things
Jeroen: So
Monika: further.
Jeroen: and and this enjoyment
with mathematics, how does that
transfer over to software
development? Because I can
imagine that's when you start
with mathematics. Are the
problems and problem sets that
you're working with. Start small,
but they can become really big.
Uh, but that's also with
software development. You start
small, but at some point you're
just like going through lines of
code without end. And sometimes
you want to pull your hair out
because you don't see the
solution yet.
Monika: Yes, I do believe that
you probably have to be good at
lists in mathematics because
everything in the computer
science is based on it. So all
the problems,
like also the algorithms that
are applied in everyday problems
throughout working as a
programmer are based on
mathematical problems. So at the
end, I think everything relies
on the core definitions of
mathematic mathematical terms.
So that's how I also started in
computer science, because we had
a lot of subjects in the first
year of university discrete
mathematics, calculus and so on
that we had to pass in order to
continue with the other years.
So that was basically both of
them that I knew that I have to
apply my knowledge in
mathematics and that I can
continue also with some coding
Jeroen: the logic that you use
for software development is very
specific fields or part of of
mathematics. Right. But Boolean
algebra or what's called with
Moore's Law and all that stuff,
is that, um, no, that's not.
That's something else. Oh, I'm
confused now. Um.
Monika: and discrete. Yeah, it's
the Valine one. And then but
then we have Trigonometric,
which is something that I really
didn't like to study. And
whenever we got to that point I
was like, No, I will just study
for the exam. And the moment
that I had to apply the
trigonometric, I actually took
an online course again to go
back from the core of the
problems, because the funny part
is that I really had to apply
this functions or when I got to
augmented reality computing and
solving this kind of 3D
Jeroen: Yeah.
Monika: sphere
Jeroen: All the.
Monika: problems.
Jeroen: All the. All the matrix
related maths that you have to
do. It's like I was like,
constantly. What column do I
multiply with what row again, it
was like so confusing
Monika: Exactly.
Jeroen: and it's like, Oh,
identity matrix, what does this
thing do? And it's like, but
that's just one one in it. What,
what's it, why is it useful just
getting that. Uh, yeah, it's
been, it's been, it's been a
journey. Let's keep it at that.
Um, so from, from a young age,
you, you applied yourself to, to,
to basically problem solving.
Were you like a puzzler? AS Yeah,
as a young girl, or was it like,
uh,
Monika: More like solving my
homeworks. And more than that.
Jeroen: the homework itself is
challenging enough then. Okay,
Monika: Yeah,
Jeroen: Sounds like you had some
good teachers over the years,
and that's, uh, that's always
good and always very helpful to.
To run into the right people at
the right time. Uh, when you are
developing yourself as a person
in life, because this, there's
so many opportunities to do the
stupid thing when you grow up,
which sometimes you just have to
do, right? I'm
Monika: always.
Jeroen: okay. Always. Okay, now
I'm concerned. Um, so, uh,
you've started with a computer
science, did some dot nets and
web development and then started
iOS development. But what about
iris development was the thing
that, uh, that pulled you in
that made you decide, okay, this
is something I want to do more.
Uh, and probably the situation
you were in, it was project
based work that you were doing.
So at some point you had to
advocate for yourself to
indicate, yes, I want to do more
iOS and less dot net and, uh,
web related stuff, please. So
what was it for you that made
you decide to to head into this
direction?
Monika: Oh, let's first talk
about language. I started with
Swift and it's so clean and pure
that there was nothing that I
didn't understand about
Jeroen: Oh.
Monika: the language
Jeroen: Oh. What version of
Swift are you talking about
right now?
Monika: for
Jeroen: Oh,
Monika: probably
Jeroen: okay. Okay. Yeah.
Because I'm, I'm, I'm someone
who has like a Java development
background, but Java development
from way back in the day. So I
started with like Java version
three or something. A to me,
seeing the development of Swift
and having seen the development
of Java over the years, I see
parallels there. And I think if
you look at Swift right now as a
language, in a way there are
still pure and nice aspects
about it. But, but some areas
are maybe a little bit icky that
you think like, I wish.
Monika: for example,
Jeroen: Hmm.
Monika: for
Jeroen: Well,
Monika: example,
Jeroen: yeah. Oh, now, now you
put me on the spot and that's
that's a challenge. What I, wh I
find confusing with, uh, Swift
is some parts of the syntax, you
know, uh, because I'm from
Objective-C, so you had to block
syntax and there was some very
creatively named websites to
help you remember the syntax.
And you have the same websites
for, uh, for Swift as well. But
with block syntax, there's so
many ways that you can basically
do the same thing. You can do it
with like implicit arguments,
you can like name the arguments
or you can just, instead of
throwing a block at a function,
you just throw a function at a
function and it's like, uh, I'm
like, okay. And that's and then
you start thinking, so, okay, so,
um, so a block and I'm probably
confusing the naming here
because I'm from Objective-C. It
is in fact sort of like a
function, but it isn't, Uh, and
it's, I don't know, I get
confused at some point. I do
find programming swift enjoyable,
but it took me a while to, to
wean myself off of Objective-C
because I really, I really liked
the verbose, the ferocity of
Objective-C. It's like
impossible to type without code
completion, but it's, you know,
it read like poetry, just the
DeLong function and message
names that you were looking at.
And with Swift, uh, it's
sometimes I think they want to
make things a little bit too
terse so that it's like they
want to, like, really make it
short and I'm like, Yeah, come
on and just be explicit, because
then I can still understand
what's going on here, like, uh,
half a year from now, because
you sometimes have these people
that chain functions and maps
and compact maps and then like
combine and all that stuff
together and it's like, uh, what
are you doing on one line all
together now? Okay, so how are
you going to, how, how are you
ever going to debug this? Uh,
and that's, that's not that,
that's still my syntax, but it
is one of the things that I
think, yeah, that's a perfect
opportunity for people to shoot
themselves in the foot and
regret their choices, uh, down
the line. I think.
Monika: Yes, with the functional
programming
Jeroen: Yeah.
Monika: I just recalled back
when I started writing Swift
code, it was so cool for me that
I, I actually did that in one
line of code. I did the compact
map, I
Jeroen: Yeah,
Monika: did filter,
Jeroen: we're
Monika: and so many other
Jeroen: all guilty
Monika: things.
Jeroen: of that. And
Monika: Exactly.
Jeroen: while
Monika: But then you realize,
Jeroen: you're typing
Monika: yeah,
Jeroen: it.
Monika: you realize it. So
Jeroen: Yeah, yeah, it's.
Monika: yeah,
Jeroen: I've got to look at me,
what I can do and just one line
and then, like, just even the
next day you look at it and go
like, I don't get this
Monika: no,
Jeroen: anymore. Let's split it
up. So. But. But
Monika: exactly.
Jeroen: you like to, you like
the purity of, of swift as a
language that's probably because
of the, the functional origins
that are a part of the history
of um of Swift. While it is a
imperative language with a lot
of functional aspects added to
it, um, so was a sidestep for me.
So carry on. So you like to have
purity of swift and and the
cleanliness. What else? So you
get started with Swift and then
you want to move into iris
development. So we sidestepped
just a tiny little bit
Monika: So at the moment I
started Swift too. I was really,
really new. Like I started at
2020
Jeroen: and broken.
Monika: exactly
Jeroen: Yeah,
Monika: 13. Read about so many
books,
Jeroen: yeah,
Monika: but maybe I was I don't
I don't consider myself lucky,
but it was super fun to write
like code for UA
Jeroen: yeah.
Monika: and then see it
instantly
Jeroen: So are you a person that
likes to, like, uh, work with
the simulator to run your code?
Are you or do you use, um,
what's it called again? The the
thing in Xcode preview.
Monika: preview.
I feel guilty for the old
projects that I work on. I
deleted all
Jeroen: Oh,
Monika: the previous
Jeroen: you were like a deletion
is
Monika: because
Jeroen: thing.
Monika: at Yeah, with the old
ones. So whenever I start the
new project I try to keep it as
clean as possible to write all
the marks
Jeroen: Mm
Monika: that I know that I
Jeroen: hmm.
Monika: will need to put in this
use so I can use the previous
because it's I'm in Swift Apple
actually there are trying to
push people to use previous and
they are giving so many more
capabilities with the previous.
We're just kind of set to not
use them but nowadays actually
this happened today. But I
understood that still there are
some drawbacks on using previous.
For example, if you use a custom
color and then you use a that
you create a static viable for
the color to be initialized from
your assets. It's not working.
In the previous.
Jeroen: Gosh darn
Monika: Yeah.
Jeroen: it. And
Monika: Yeah,
Jeroen: then you're sitting
there and broken me again.
Monika: exactly. So there are
still some flaws you're using
the previous, but of course
there are some and it is much
more easy
Jeroen: Mm hmm.
Monika: to develop X, especially
when working with you to use the
previous
Jeroen: Okay, so.
Monika: apple are trying to make
make it easier for
Jeroen: So
Monika: us.
Jeroen: to recap, and I'm going
to. I'm going to take a shortcut
here when you got started with
iOS development, um, the big
language migrations were over
because you got on board around
SWIFT for time frame. You should
have tried Swift one and two and
three. It was glorious.
Monika: So
Jeroen: The the work you had to
do was just upgrade to exclude
project. Uh, and you got started
when like Swift UI was sort of
like becoming a thing in Iris 13.
It was still broken to bits, but
14 it got a lot better. And now
in, uh, 15 and what, what I was
personally I was going to 60 now
or do we have 16 already
Monika: 17
Jeroen: And we had seven.
Monika: better
Jeroen: Oh
Monika: version.
Jeroen: man. Yeah. But it's
getting, it's kind of quite good
now right. Because I've
Monika: Yeah.
Jeroen: been doing some
development with Swift UI as
well. It's just like recreate a
threat like user interface from
the, the new, uh, social
platform. And it's actually
quite easy to just get results
and just make it look good. And
then you just look at what the
time spend was and you got, well,
it was actually quite easy. This,
this wood, this used to take me
like three or four days and I
just did this in an afternoon
and that's what I really like
about Swift UI. But then you
still have to put all the back
logic behind it. Um,
Monika: This
Jeroen: so to recap, it was
basically swift UI being in a
somewhat usable sorry swift
being in a somewhat useful state
and swift UI becoming a thing
that made you giddy of
excitement and made you think
like, yes, this is what I want
to do more.
Monika: exactly. And then was
the moment when I was introduced
in augmented reality world and
that was really interesting
because as I mentioned, there
were so many things that I
wasn't ready for and I really
like challenges. So I said, okay,
let's see where it is going to
take me. So I started to learn
bit by a bit old mathematical
part that I've mentioned the
trigonometry, all the idea
behind augmented reality spatial
computing as Apple are
introducing it right now.
So that's how I still stay. It's
very interesting given two years
after that. And yeah, right now
is just something that I know
that I want to be, if not the
best, I will try. I'm trying to
be the best in that. So now yeah,
now is still super interesting
to me. And Apple are interesting.
Always new things every year.
And I think they're trying the
developer, they're keeping the
developer speed easier
Jeroen: Mm hmm.
Monika: with new stuff.
Jeroen: Yeah. They they they
they're launching a new platform
again, Right? Something with
vision in it. So did you get
your hands on one already or not?
Monika: Yes, of course.
Jeroen: And is it as good as
they make it to be? Or are you
not at liberty to share any
information about the an NDA
covered thing that you have to
like use in a darkened room
without any windows and you have
to lock it up before it leaves
the room again?
Monika: Exactly. I am not able
to share and the experience
Jeroen: Yeah.
Monika: out of that. They like a
room, but I can always share my
experience with writing
Jeroen: Yeah,
Monika: the code, reading gold,
the Apple developer
documentation. So far,
Jeroen: yeah,
Monika: all the posts about it.
And it's been interesting. There
are many things that Apple have
been introducing in the last two
years which relative to reality
Jeroen: yeah.
Monika: kit.
But then there are so many new
things, of course, because they
have new devices with so many
new capabilities, so many new
terms, let's say that way for
developers that haven't been in
EXR development.
Jeroen: Mm hmm.
Monika: So not just augmented
reality, but virtual reality. So
it's a very exciting period,
Jeroen: Yeah, It's it's a it's
an NDA. Uh, covert and, uh,
minefield that you that you're
passing through right now. So
let's move on to the next topic.
Um, your talk at do I was, uh,
how mature is the concept
already that you're working on.
Monika: to be honest. The idea
has been there since June 5th,
but I know what I want to talk
about. I still haven't started
to write down all the thoughts
that are in my head. I'm going
tomorrow on vacation. I have
full two weeks that I can focus
fully on this.
I know what I want to say. So
it's basically all the
experience so far that it's out
of this developer lap that I am
not allowed to talk about, but
everything else that is related
with vision lists as a new
technology and transforming user
experience, the new UX UI
approach
for the users. So yes, basically
it's mostly related with where
we can where we can apply this
new technologies. What did
changes in everyday consumption?
Do we really have to put
everything that we knew so far A
and learn differently new
technology? Or is it just
adoption of
Jeroen: Mm.
Monika: the Apple ecosystem
technology is as they're always
trying to keep up
Jeroen: Yeah. So basically,
anything about fish and OS that
is available in the, um, SDK and
SDK documentation,
Monika: exactly.
Jeroen: that stuff that you can
talk about and that you plan to
talk about during your talk at 2
hours. And, um,
it's going to be like a really
technical talk or is it more
like, uh, a viewing at, like the
possibilities of the SDK or what
are you, what are your, what are
your plans there?
Monika: I am starting from my
experience as being attendee to
so many conferences so far, and
as I'm recalling back to all the
talks, I always remember the
most nontechnical ones. So when
I think about it twice, I really
don't want to make it super
technical because the idea is
not to present to people how
they can do reality kit view
because that's something that
they will open up will developer
documentation and they will see.
But mostly is the idea behind it.
The concept of is aware this
technology's going to go
so I will try to keep it as
non-technical as possible even
though there are a little bit
technical terms because that's
something that everyone is
interested it interesting in. I
hope, as developers attending
this conference, but still I
really want to. It's the moment
where I, I will present a code
snippet because I don't think
that's the right way or a way to
share the knowledge and just a
lot. For once, no one talk.
Jeroen: So you could say that
your intention right now,
because things can always change.
Of course. And we will at some
point, uh, post an outline on
the website of do I was your
intention is to provide a talk
that people can go to that they
can watch you present and then
when they go out of the talk,
they are inspired and empowered
by some knowledge about what
could potentially be created
with fishing OS And this new
device that is still very much
under NDA.
Monika: Yes, Basically, I want
to reach the greatest sum up of
everything called capabilities
of the device. So developers
will kind of like think about,
yes, I can use this capability
of the device to create some
simple app at the beginning. So
my idea is to introduce the
developers to all the New world.
Jeroen: All right, sounds good.
So I'm really looking forward to
getting your outline. Um, but of
course, make sure that you take
your vacation and that you like,
uh, get yourself ready for your
new job in somewhere in October,
as you mentioned, and we'll get
to meet again in, in Amsterdam
in November. Um, what are some
of your hobbies outside of
software development? What is,
what are some fun bits about you
that not a lot of people on one
online might know about you?
Monika: I always say it's yoga,
but I would lie if I say it now
because I haven't been attending
for more than a month and a half.
But the thing is that I don't
mention is actually, I do love
fashion. So me and my sister and
my mother, we have like a
fashion atelier where we
basically create, create design
creations. And then there are
this creations are executed. So
we have basically like an online
store
Jeroen: Okay.
Monika: for it.
Jeroen: And you make those
creations yourself with your mom
or your sister, or you get
somebody
Monika: Yes,
Jeroen: you actually create.
It's yourself with fabric and
wow, that's,
Monika: Yes,
Jeroen: that's that's quite
involved doing that correctly.
If I see you in one of your own
creations by any chance, because
I've seen you at, at a few
conferences now.
Monika: possibly. But
Jeroen: Yeah, it's hard to
remember.
Monika: I'm trying to to keep
myself as cool as possible when
it comes to the I to community.
Jeroen: Yeah.
Monika: So it's usually just a
T-shirt and fence.
Jeroen: Yeah, that's, that's
always good to wear some clothes,
at least, because otherwise it
would be a bit weird. Um, so, um,
where do people find you online.
Monika: I use Twitter X, the
Jeroen: Yeah,
Monika: new
Jeroen: I'm. I'm still
Monika: name.
Jeroen: confused as well.
Monika: I'm not that active.
Jeroen: Mm hmm.
Monika: I will try to veer. It's
whenever I have some spare time.
I do it with some things. Then I
use LinkedIn,
Jeroen: Mm hmm.
Monika: um, where I share other
bits of my. I do experience
Jeroen: Yeah.
Monika: and probably that's all
I tried to stay in to use as few
platforms as possible.
Jeroen: Mm hmm.
Monika: Like I don't use
Mastodon, I don't use threats
because it's just too much
Jeroen: Yeah.
Monika: time to be honest.
Jeroen: Yeah. Otherwise, you're
just constantly scrolling all
the time instead of doing other
things. Right. Okay,
Monika: Yes, exactly.
Jeroen: cool. Um, I think. I
think we're doing that. We've
got everything covered that we
need. Um, do you have any
questions, by any chance?
Monika: How excited are you for
the conference?
Jeroen: Oh, it's right now. Just
a lot of work. It's like, wow.
It's. Well, it's actually quiet
now because it's summertime. Uh,
so up to this month, it was a
lot of conversations with the
venue and making sure that the
catering was, like, done. And
then I needed to, uh, get a
sponsor on board for the dinner
that we're planning on the first
evening of the conference. So,
Hey, everybody, if you get two
tickets, dinner is on me on the
first evening. It's included in
your ticket price. And, um, yeah,
of course I have to. I did some
website updates with, uh, with
with which the funds help, and
now it's a bit of a quiet time.
And I also noticed that in the,
in the ticket sales, because
right now we're at about 50% of
the tickets are sold, which is
quite good actually. And I'm
expecting and hoping that once
the call for paper ends, that's
at the end of August. So that's
a few weeks from now when we
record this, uh, that beginning
September, uh, speakers will
start to be announced on, on the
website and on our socials that
then the, uh, ticket sales will
basically go through the roof.
Um, because,uh , yeah, I still
need to sell a few more tickets
because you budget for things.
So it's, it's, it's spreadsheets
all the time, but, uh, it's
coming together. It's, I've
already reached the point that
if I am able to, like, not spend
too much money on extra things,
uh, right now that I will be
able to, to, to keep things net
positive so that, uh,
so that's, uh, so that
Monika: Good to
Jeroen: said,
Monika: hear
Jeroen: at the
Monika: that.
Jeroen: financial committee at
home stays happy because, uh,
the first thing that my wife
told me when I, uh, told her
like, hey, I'm doing a
conference and all the financial
risk is on me. This time she was
like, Say what? And no. And I
had to, like, explain it to her
and also plan out financially
with her. Okay, this is what I'm
going to do. This is the risk
that I'm running. Uh, and
because that's the thing, i, um,
the conference was organized by
a company two times over the
first and the second edition. Uh,
I was working at this company,
so they basically, uh, told me,
Yeah, go ahead, have fun, and
whatever happens will pay. Uh,
the third and fourth editions.
Uh, the, uh, the assets were
transferred over to the Coke
that's now community. And
fortunately, the coke that's in
our community is, is doing well,
uh, with sponsorships. I, it's
not, it's not a gold mine in any
way, but we have enough
sponsorship proceeds that we
were able to take a risk with
the conference because, yeah, we,
we basically calculate, okay, if
we have like a minimum success
at least uh, the uh, the uh, the,
the nonprofit won't go bankrupt.
So we retired two times over.
But the, the second time under
Coca House stewardship, uh, we
were running into the situation
that if you want to make the
event bigger, then we had to
start fulfilling all kinds of
legal and tax obligations to the
Dutch government with a non
profit. So we basically came to
the agreement that, okay, it
might be better to separate
after the, uh, the conference
again, but then where do you put
it? And that's the step when I
was, uh, after some thought and
deliberation that I was like,
yeah, let's, uh, let's take this
on on my own. And fortunately,
people have to be very helpful,
but it's, I still remember the,
the thing with the, a conference
in, uh, in Denver, uh, I can't
remember the name right now, but
they actually went, uh, went
south with like selling too few
tickets. And that was right
after Corona, uh, COVID, and, uh,
they really had to do a social
fund drive to able to actually
close the book on that
conference. And that's a
situation I never want to be in.
Um, so yeah, it's, I don't lose
sleep over it just yet, but it's,
uh, it takes a, it takes a lot
of cycles in my brain every day
right now. So and I'm hoping
that, uh, next month and the
month after and at least, uh,
the financial concerns are a bit
less, uh, and that it's more
focused on, on, on execution of
the, of the event. So getting
the speakers on board, making
sure that flights are arranged,
that people are put up in, uh,
in hotels, that they know where
they need to go. Um, any
questions that people might have
that are a ticket holder because
you do get a lot of email, uh,
at some point with people having
all kinds of questions and it's,
it's, it's about really small
things, two really big things.
Um, a small thing is like, hey,
will there be a vegetarian
option at any food offerings?
That's a simple one. Of course
that will be, uh, but it gets
more complicated if you have
somebody has a very specific, uh,
diet request. So if things need
to be kosher or things need to
be halal or whatever, uh,
specific, uh, uh, dietary
requirements, somebody might
have for whatever reason, uh,
could be medical, could be
religious. Uh, that's, that's,
that's already like a step up.
And then there's even stuff
beyond that. Sometimes you just
get an email and you're like, I
don't even know where to begin
with this. How do I respond to
this? But that's of course, also
probably usually a bit more
sensitive. So that's not
something I want to share too
much about, but it's a lot of
fun. And um, my wife is still
okay with me doing this, so I
hope she stays that way.
Monika: That's the good part.
Jeroen: Exactly. Well, Monica, I
look forward to meeting you in
person in November. Uh, you'll
be at my place that time around,
because the previous time that
we met, that one was. That
wasn't in Swift Leeds. Or was it
in, in Turin?
Monika: I know it was last year
on the US
Jeroen: Oh,
Monika: as well, though some
financial
Jeroen: oh yeah. Turin was
before that even. Wow. That's,
Monika: as
Jeroen: that's
Monika: it was in
Jeroen: yeah,
Monika: summer during
Jeroen: yeah. It's too much with
heroes. There was, uh, there was,
uh, a colleague of mine that was
a colleague of yours, uh, in his
previous role. Uh, he introduced
us and then we went, went away
again, and then it was do I was.
And you got excited about
organizing coconuts meet up, and
all of a sudden you're speaking
at
Monika: this.
Jeroen: a conference, and this
is how things happened, right?
Monika: It's amazing.
Jeroen: All right, well, see you
in November and, and
notifications. And, uh, let me
know if there's any developments
with your, uh, with your talk,
outlining concepts and if
there's anything that you need
help with, make sure to to reach
out, because, uh, I'm more than
happy to help, uh, with anything
that you need to in that regard.
Monika: Sure we'll do Thank you
very much for your support and
good luck with all the rest for
the conference and whenever you
need some help, extra hints on
the website or whatever you need,
feel free to reach out as well.
Jeroen: And now it's stopping,
and it's.